Hi! I’m Suad, and I'm on a mission to map the future of luxury.
Why the Future of Luxury?
The $1.5 trillion luxury industry has been coasting on the same playbook for decades.
But since COVID, it finally cracked.
Brands that had resisted digital channels scrambled. Hermès expanded its e-commerce operations. LVMH experimented with NFTs. Chanel launched an AR lip scanner.
It looked like innovation. Profits soared. But they were solving yesterday’s problems while tomorrow was already here.
Because while luxury brands were focusing on reactive band-aids, consumer buying habits, cultural values, and global wealth were reshaping everything beneath the surface.
Buying habits: 80% of Millennials and Gen Z now buy pre-loved. Resale alone is on track to hit $50B by 2026.
Cultural values: Experiences, sustainability, and alignment with values now outweigh logos.
Global wealth: Cities like Dubai, Madrid, and Mumbai are rising as new hubs of capital, taste, and influence.
That’s why I created Suad’s Gems.
At Suad’s Gems, I follow my curiosity and lean on years of data research and business sense to unearth the people, tech, capital flows, and cultural trends shaping what’s next.
Because the shift happening in luxury today is bigger just than tech.
Who is this for:
Founders and Builders: I spotlight the products, vision, and the friction you’re solving for while offering insights to help you grow.
Investors: I surface promising startups and track what customers expect next and which brands are best adapting.
Luxury Lovers: Or if you're just a luxury aficionado, this is for you, too!
What to expect:
Weekly gems on what’s shaping the future of luxury across fashion, beauty, and wellness, from early-stage startups to global behemoths.
A community of builders and investors in the luxury space
Subscribe if you're ready to jump into the future…
